Google AdWords: How to Analyze Competition with the Auction Insights Report
Google AdWords is a good way for website operators to generate paid traffic within a short period of time. But how can I compare my performance with that of my competitors? The ongoing campaigns with their displays, display groups, and keywords deliver a huge amount of data. Clicks, impressions, CPCs, and conversions are a few examples of the many available metrics. However, how your own campaigns and their keywords perform in comparison to the competition is not easily apparent. For this, the auction insights report can provide valuable data to webmasters. The auction insights can be found in Google AdWords either on a campaign, display group, or keyword level under the menu point Details. A clear advantage for this comprehensive competition analysis in AdWords is that the data stems directly and genuinely from Google. Below, three metrics are presented that provide you with approaches for optimizing compared to your competition. The Impression Share – W
